Emma Raducanu Leaves Nike for Uniqlo
By Richard Pagliaro | Tuesday, February 24, 2026
Photo credit: Uniqlo
Emma Raducanu will sport a new look for the Sunshine Double.
The 2021 US Open champion has left long-time apparel sponsor Nike and signed on with Uniqlo.
Financial terms of the new pact were not disclosed by Uniqlo, however some British reports indicate Raducanu could earn as much as $3.3 Million annually in the new deal.
“I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors,” Raducanu said in a statement. “UNIQLO and I share many values and perspectives on life, culture, and society. I am excited to promote LifeWear through my tennis career, and to working with everybody at UNIQLO to inspire and engage young people everywhere.”
The 23-year-old Briton had spent her entire pro career with Nike. Raducanu joins Uniqlo brand ambassador Roger Federer on the apparel maker’s tennis roster. Federer had also spent his career with Nike before signing on with Uniqlo.
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