Sinner is Cheese Champion

Jannik Sinner has a new title: Cheese champion.The youngest man to win the NextGen ATP Finals title has signed on the new face of Parmigiano Reggiano.Courier: Italians Impress with Disparate StylesThe 19-year-old Sinner, who defeated Stefanos Tsitsipas in Rome last week, will promote the brand as a "fundamental food" and source of natural energy."I am honored to become an ambassador for a brand like Parmigiano Reggiano, which is an icon of made in Italy," Sinner said. "I have been a loyal consumer since I was a child; I believe a lot in this partnership that I hope will move forward over time."The 74th-ranked Sinner has career wins over Gael Monfils, David Goffin, Alex de Minaur and Tsitsipas.Photo credit: Internazionali BNL d'Italia]]>

Richard Pagliaro is Tennis Now Managing Editor. He is a graduate of New York University and has covered pro tennis for more than 35 years. Richard was tennis columnist for Gannett Newspapers in NY, served as Managing Editor for TennisWeek.com and worked as a writer/editor for Tennis.com. He has been TennisNow.com managing editor since 2010.