Prince Partners C-Life Group to Expand Apparel Across North America
By Richard Pagliaro | Monday, March 16, 2026
Photo credit: Chandan23985/Wikimedia Commons
Prince is picking up its apparel game.
Prince, a global racquet sports and lifestyle brand, today announced its partnership with C-Life Group, a wholesale apparel company, to design, manufacture, and distribute Prince apparel across the United States and Canada.
The partnership aims to propel Prince clothes—sportswear and active wear for men, women and children—into more North American markets.
Prince is owned by Authentic Brands Group (Authentic), a global brand development and licensing platform that partners with best-in-class operators to scale brands across categories and markets worldwide.
Through this partnership, Prince announced “C-Life Group will unveil a product lineup that reflects Prince’s heritage while capturing its modern relevance. The collections will blend on-court innovation with off-court versatility designed for athletes, enthusiasts, and consumers who see tennis not just as a sport, but as a lifestyle.”
“Prince is one of the most iconic names in racquet sports, with a legacy built on performance and innovation,” said Christina Martin Pieper, Executive Vice President, Lifestyle at Authentic. “As tennis, padel, and pickleball continue to gain cultural and commercial momentum, we see a significant opportunity to grow Prince beyond equipment and into a scaled apparel business. C-Life Group’s category expertise and retail strength make them the right partner to execute this next chapter and expand Prince apparel across North America.”
The first collections under the new partnership are expected to launch in Summer 2026, “with distribution across key retail partners throughout the United States and Canada,” Prince announced.
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