Coco Gauff joins Mercedes-Benz as a new global brand ambassador

Coco Gauff, the highest-earning female athlete in the world two years running, has added Mercedes-Benz to her deep endorsement portfolio.

Gauff’s $23 million in endorsements was the highest of all WTA players this year, per Sportico.  In April, Gauff launched Coco Gauff Enterprises in conjunction with WME after announcing a split with Roger Federer’s agency, Team8.

In addition to Mercedes, Gauff has deals with New Balance, her biggest sponsor, and also works with  Baker Tilly, Bose, Head, Rolex and Chase Bank.

The news was broken in an official statement from the German car company – 21-year-old Gauff, a two-time major champion, is now a global brand ambassador.

“Coco Gauff is an exceptional athletic talent – focused, resilient, and unafraid to lead,” said Christina Schenck, Vice President Digital & Communications and Investor Relations, Mercedes-Benz AG. “As Mercedes-Benz embarks on an exciting new chapter in tennis, her impact both on and off the court makes her an outstanding ambassador. We’re honored to welcome her to the Mercedes-Benz family and look forward to creating meaningful moments for fans worldwide.”

“For me, tennis has always been about more than just winning. It’s about growth, passion and determination. That’s why this partnership with Mercedes-Benz feels so special – we share the same drive and belief in pushing boundaries,” Gauff said.