Swiatek features prominently in the brand's plan for growth.
The American will rub elbows with the sports' elite at the NBA All-Star Game.
The tournament will get underway in tennis paradise in less than a month.
US Open finalist announces she has withdrawn from Doha and Dubai after a "minor surgery."
Two Chinese men are in the Top-100 simultaneously for the first time as of Feb 6.
"He gave so many a chance to live their dream," says Andre Agassi of his former coach in new book Nick Bollettieri: Godfather Of Modern Tennis.
The Americans will look to continue their momentum in Florida.