Hyeon Chung already has bite to his game and now it's on his apparel, too.

Lacoste announced it has signed the 19-year-old South Korean to a five-year apparel contract as a brand amassador.

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The world No. 71 begins wearing Lacoste this month.

Chung began playing tennis at the age of six. After a successful junior career, he had a breakout year in 2015 earning 55 wins and entering the Top 100 for the first time. In addition, he was awarded the year-end ATP Most Improved Player award, after climbing over 120 places to 51st in the rankings.

“I am very excited about my new partnership with Lacoste," Chung said in a statement. "I have always been a fan of their products and style and the brand carries so much tennis heritage."

Photo credit: Lacoste