World Tennis, formerly the ITF Tour, is bringing high-level match analytics to thousands of players chasing their dreams of reaching the ATP and WTA Tours.
The organization announced this week the launch of World Tennis Performance, a new platform developed in partnership with UK sports analytics company TennisViz. The service will be available to approximately 11,000 active players competing on the World Tennis Tour, as well as their coaches and support teams.
That represents a potentially valuable resource for lower-ranked professionals, particularly at a level where players often operate on tight budgets. The sophisticated analytical services used by many of the world’s leading players can cost top dollar, putting them beyond the reach of players grinding their way through the lower levels of professional tennis.
World Tennis Performance aims to narrow that gap.
“We are proud to make high-quality analytics accessible for thousands more players from across the world at different stages on the World Tennis player pathway,” World Tennis CEO Ross Hutchins said. “Sophisticated analysis allows players and their support teams to learn more, whilst continually developing their tennis ability.”
The platform provides match data, performance insights and detailed video analysis. Players can filter and create playlists of specific points, share clips with coaches and examine areas such as serve and return performance and results on critical points.
Similar analytical tools have previously been available on the ATP Tour, ATP Challenger Tour and at certain Grand Slam events. Now, thousands more players trying to identify the small improvements that could help them reach the next level will have sophisticated analytics at their fingertips.
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