August

Emma Raducanu’s Wild New Sponsorship

Emma Raducanu has a new partnership.

Richard PagliaroSeptember 2, 20251 minute read

NEW YORK, NEW YORK - AUGUST 24: Emma Raducanu of Great Britain celebrates match point against Ena Shibahara of Japan during their Women's Singles First Round match on Day One of the 2025 US Open at USTA Billie Jean King National Tennis Center on August 24, 2025 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Clive Brunskill/Getty Images)

By Richard Pagliaro | Tuesday, September 2, 2025
Photo credit: Clive Brunskill/Getty

NEW YORK—Emma Raducanu goes Wild in her newest partnership.

The 2021 US Open champion Raducanu has signed on as first global ambassador for Wild, a cosmetic and personal care brand.

Raducanu announced the partnership on her social media channels.

The 22-year-old Briton is initially promoting Wild’s refillable deodorant in this video ad.

View this post on Instagram

A post shared by Wild (@wildrefill)

Raducanu reached the US Open third round, her best Flushing Meadows performance since she made history playing through qualifying to take the 2021 championship, where she suffered a crushing 6-1, 6-2 loss to ninth-seeded Elena Rybakina in a battle of former Grand Slam champions.