ATP Unveils Streamlined New Logo
The new logo builds on recent iterations and hints towards a more streamlined future.
The ATP has revealed the latest evolution of its iconic logo – the sixth in its 54-year history.
From the tour, via email:
Simplified and reimagined for the digital age, the new logo enhances versatility across platforms and products – from broadcast and social media to merchandise and tournament branding. The refreshed mark is designed to telegraph the energy of the sport, featuring a curved trajectory that reflects the motion of a tennis ball in play.
Below see the evolution of the ATP’s logo over the last five-plus decades.
Chris Oddo. Chris Oddo is a freelance sportswriter, podcaster, blogger and social media marker who is a lead contributor to Tennisnow.com. He also writes for USOpen.org, Rolandgarros.com, BNPParibasOpen.com, TennisTV.com, WTAtennis.com and the official US Open program.
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