The ITF has announced that Betway, a leading betting and gaming company, has become an international sponsor of both Davis Cup and Fed Cup. Betway, based in Malta and Guernsey, was introduced as an international sponsor at the recent Fed Cup by BNP Paribas Final in Prague and its sponsorship of both competitions will continue for three years through 2018.
“The ITF welcomes Betway to our family of sponsors,” said ITF President David Haggerty. “To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative. Betway is a well-respected international betting brand."
According to the AP, Haggerty says that both the ITF and Betway "share the mission to keep the sport of tennis clean."
“Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships,” said Anthony Werkman, Marketing and Operations Director of Betway.