Watch: Power Sleeper Serena Stars In New Ad

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Watch: Power Sleeper Serena Stars In New Ad

Serena Williams is preparing for motherhood with power naps and a new partnership.

The world No. 1 is teaming with Tempur-Pedic to amplify its new “Tempur-Pedic Sleep Is Power” campaign.

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The 23-time Grand Slam champion stars in two new ads—“Sleep is Power” and “Pyramid Test”— touting the soothing sleep she’s gained from a decade as a devoted Termpur-Pedic user.

The “Power” campaign will be supported by record levels of advertising throughout the high-demand summer selling season, which means you’ll be seeing plenty of Serena praising the positive power of deep rest.

“I require consistent, restful sleep in order to be at my best, and for the past 10 years, my Tempur-Pedic bed and pillows have delivered that,” Williams said. “This is the only mattress that adapts to my body, relieving pressure points so I sleep deeply and wake up ready to perform on the court and conquer whatever the day might hold.”

Williams, who is pregnant and expecting to deliver her first child in September, recognizes that sleep is a critical component of her demanding training regimen and recovery efforts.

Tempur-Pedic’s collaboration with Williams is part of an integrated marketing campaign that features the tennis great training on-court (showcasing her powerful 120 mph serve) and the superior pressure point relief she enjoys by powering up on her Tempur-Pedic at night.

“Through our ‘Power’ campaign, which debuted in late February, consumers are able to see firsthand how current owners, including Serena Williams, perform at their best and optimize their personal growth by getting great sleep on a Tempur-Pedic,” said Rick Anderson, Tempur Sealy Executive Vice President and President, North America. “As a longtime Tempur-Pedic owner and someone who lives our brand promise daily, we are proud that Serena is helping us tell our story.”

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