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Sinclair Purches Tennis.com, Tennis Magazine


Tennis.com and Tennis Magazine have been purchased by Sinclair, the company that owns The Tennis Channel.

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According to reports, Sinclair acquires the magazine and website as part of its acquisition of the assets of Tennis Media Company for $8 million cash, plus an additional $6 million earn-out potential based on contingencies, the company said.

"The acquisition of Tennis Media Company brings together tennis' television, print and online platforms, with significant advantages in the tennis rights and stakeholder world," said Sinclair CEO Chris Ripley in a statement. "We are committed to enhancing Tennis Channel’s role as the undisputed tennis-media hub, and this combination of the sport's foremost outlets, along with the Tennis Channel Plus subscription service, will lead to efficiencies that maximize all four platforms."

According to an official statement, Tennis.com garners 25 million monthly page views and 2 million unique monthly visitors. Tennis Channel is currently expanding its digital activity to complement on-air programming and become more integrated with websites of other Sinclair stations and properties throughout the country, and Tennis.com will play a major part in that integration process, the company said.

“Uniting Tennis Channel with Tennis.com and Tennis magazine lets us serve our combined audiences, the tennis community and fans of the sport in a way never seen before,” said Ken Solomon, President, Tennis Channel. “We’ve long been in the business of creating demand for and helping to grow the game of tennis across the country, and now our ability to translate content across these platforms and elevate awareness for the sport is unprecedented. Similarly, advertisers have never had the one-stop-shopping opportunity to sponsor the top print, television and online tennis destinations in the same place, in one transaction.”

/br> “We have known Ken and his team for many years,” said Jeff Williams, Managing Partner, Tennis Media Company. “In becoming part of the Tennis Channel family, and combining the three greatest media brands in tennis – Tennis Channel, Tennis magazine and Tennis.com – we are creating the kind of integrated media and marketing powerhouse that will better support our advertising and commercial partners, expand and enrich content for our highly coveted tennis enthusiasts globally and, ultimately grow the sport of tennis.”

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