A familiar face in the pro tennis executive ranks is back in business.
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The United States Tennis Association (USTA) announced that former WTA Chairman and CEO Stacey Allaster will take on a new leadership role. Allaster will now serve as Chief Executive, Professional Tennis for the USTA.
In her new role, Allaster will oversee the association’s pro tennis division. This will include setting overall strategy and ensuring viabilty for their biggest events including the US Open, US Open, the Emirates Airline US Open Series, and the Western & Southern Open Masters event in Cincinnati, among others.
“Stacey’s track record in tennis is exemplary,” Katrina Adams, USTA Chairman of the Board and President said. “She is a role model, has been a success at every level of the sport, and is driven by a passion for tennis. We know that she will help bring the USTA’s professional tennis interests to even greater heights.”
In her long tenure with the WTA, Allaster grew the tour globally including making in roads in China and Asia Pacific, growing the WTA Finals into a 10-day event, and securing a 10-year media agreement, the largest in women’s sports history.Allaster stepped down from her WTA role back in October to spend more time with her family.
But after taking a long break, Allaster recently told the New York Times, she felt she was ready to return to working full-time in tennis.
Additional roles for Allaster will include promoting the USTA’s Pro Circuit events, increasing youth participation in the sport, and overseeing plans to try and keep the Miami Open in the U.S. despite growing interest in moving the dual tour event overseas.