By Erik Gudris | @ATNTennis | Wednesday June 28, 2023
Two of the ATP youngest and biggest stars are making big moves in the fashion world just in time for this year’s Wimbledon.
Current World No. 1 Carlos Alcaraz was just announced as the newest house ambassador for French fashion house Louis Vuitton.
In a statement, Louis Vuitton, which was founded in 1854, said about the new partnership with Alcaraz, “Off the court, his unique charm and style have garnered him fans within and beyond the sphere of sport, all sure to follow him on this exciting new chapter with the Maison.
“The truth is that I feel very proud," Alcaraz said. "You could even say it’s a dream for me to know be a part of the Louis Vuitton family.”
Alcaraz, who is fresh off winning the Queen’s Club ATP 500 event last week, will enter Wimbledon next week as the first top seeded man not named Roger Federer, Novak Djokovic, Andy Murray or Rafael Nadal since 2003.
Another ATP star making the leap from the tennis court to the fashion world is Italy’s Jannik Sinner.
Sinner, currently ranked World No. 8 was signed to represent as a brand ambassador iconic Italian fashion Gucci last year.
Since then he has made the cover of GQ Italy and now is turning heads in a new video for the brand.
The video, part of the campaign “A Hero’s Journey” features Sinner talking about his tennis journey. At one point the 21-year-old Italian jokes “I am not a robot” when it comes to his playing style.
Wimbledon starts on July 3.