The ATP brings a distinctive bounce this season.
Dunlop has signed on as the official ball of the ATP Tour and the Nitto ATP Finals.
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Financial terms of the five-year deal were not disclosed.
The partnership expands Dunlop’s presence at ATP Tour events, which includes a Next Gen ATP Finals Gold Partnership that began in 2018.
"This new agreement is a testament to Dunlop’s continued commitment to the sport of tennis and we are excited to build a long-term partnership with such a world-renowned brand,” said Chris Kermode, ATP Executive Chairman & President. The brand says Dunlop balls are now used at more ATP tournaments than any other brand.
In addition to the Nitto ATP Finals and the Next Gen ATP Finals, the Dunlop ATP Tour official ball will be used at numerous other high-profile ATP Tour events throughout the season, on all playing surfaces.
The expanded partnership with the ATP comes after Dunlop signed a five-year commitment with Tennis Australia as the official ball for the Australian Open and all pro events in Australia leading up to the Melbourne major.
Dunlop also celebrates the 50th anniversary of brand ambassador Rod Laver's 1969 Grand Slam.
Photo credit: Dunlop