Tim Curry is returning to his tennis roots.

The longtime former USTA director of corporate communications and US Open fixture has joined the Connecticut Open marketing department.

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Curry  brings more than 20 years of experience in communications as a journalist and public relations practitioner and an extensive background in grassroots tennis to his new role as ticket sales and partnership marketing manager.

Curry will be primarily responsible for garnering new sales of weeklong box seat tickets, group ticket packages and box seat packages. He also will leverage his USTA experience and contacts to cultivate and manage partnerships between the tournament and the tennis industry.

Curry joins the Connecticut Open following two years specializing in public relations for consumer brands, sponsorship and celebrity engagement as managing partner at Klein Curry Communications, a company he co-founded.

Prior to that, Curry spent 17 years at the USTA, serving as director of corporate communications in the final six years. During this time, he worked 18 US Open tournaments, as well as two Olympics games where he served as the official press officer.

Curry served as co-chair of the USTA social media task force and also produced the US Open Draw Ceremony. This position afforded Curry the opportunity to work alongside a number of major sponsors such as Polo, Chase and IBM. Curry has also been a leader in Connecticut grassroots tennis initiatives since moving to the state more than 15 years ago.

In 2001, Curry founded the Greater Stamford Tennis Association with a grant from the U.S. Davis Cup team on behalf of Andy Roddick to develop free and low-cost introductory tennis programming and educational opportunities for at-risk youth. He spearheaded the $400,000 renovation of the Scalzi Park tennis courts in Stamford when the city hosted the 2005 National Public Parks Tennis Championships.

Curry subsequently created the Connecticut Public Parks Tennis Championships, which has raised thousands of dollars for the Thomas Blake, Sr. Memorial Research Fund at Memorial Sloan-Kettering. This experience will benefit the charitable initiatives of the Connecticut Open which is also a 501 (c)(3) organization.

“We are confident that Tim’s experience and diverse array of contacts within the tennis industry will have an immediate impact on sales and partnerships for our tournament,” said Anne Worcester, tournament director, Connecticut Open presented by United Technologies. “We are excited for the new opportunities we will forge as we move towards the 2016 tournament and beyond.”

Photo credit: Tim Curry/USTA