Unprecedented move creates business model to increase participation. 

Schedule conflict has Agassi on edge.

UIB to honor Mallorcan for contributions to athletics.

Berdych, Andy Murray, Juan Martin Del Potro separated by just 20 points

Event will feature 15-20 celebrity athletes, 150 sports industry executives, 40+ sponsor companies.

Serena Williams, American legends Pete Sampras, Andre Agassi also selected

Ivan Lendl turns 54