August

Emma Raducanu’s Wild New Sponsorship

Emma Raducanu has a new partnership.

By Richard Pagliaro
09/02/2025

By Richard Pagliaro | Tuesday, September 2, 2025
Photo credit: Clive Brunskill/Getty

NEW YORK—Emma Raducanu goes Wild in her newest partnership.

The 2021 US Open champion Raducanu has signed on as first global ambassador for Wild, a cosmetic and personal care brand.

Raducanu announced the partnership on her social media channels.

The 22-year-old Briton is initially promoting Wild’s refillable deodorant in this video ad.

View this post on Instagram
A post shared by Wild (@wildrefill)

Raducanu reached the US Open third round, her best Flushing Meadows performance since she made history playing through qualifying to take the 2021 championship, where she suffered a crushing 6-1, 6-2 loss to ninth-seeded Elena Rybakina in a battle of former Grand Slam champions.

Richard Pagliaro. Richard Pagliaro is Tennis Now Managing Editor. He is a graduate of New York University and has covered pro tennis for more than 35 years. Richard was tennis columnist for Gannett Newspapers in NY, served as Managing Editor for TennisWeek.com and worked as a writer/editor for Tennis.com. He has been TennisNow.com managing editor since 2010.

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