By Adrianna Outlaw

(October 29, 2010) Ana Ivanovic continues to make her move back up the rankings while making marketing magic as well. The former World No. 1 is both the poster girl and inspiration behind the new Yonex ad campaign for its EZone racquet.

Ivanovic, who plays with the racquet, is credited with inspiring the ad's tag line "It's magic".

"It had an almost magic feel to it," said Ivanovic after playing with the new frame. "I felt in control when I hit the ball, especially when I stretched out for a shot — it was a lot more stable. You can really feel the difference the larger sweet spot makes."

Former World No. 1 Martina Hingis joins Ivanovic in the ad.