US Open champion Emma Raducanu is now a fresh fashion face.
The 18-year-old Raducanu has signed as Dior’s latest ambassador. Raducanu's dual Dior role makes her the face for both Maria Grazia Chiuri’s womenswear collections and the brand’s skincare and make-up line.
Arriving in New York City ranked 150th in August, Raducanu charged through qualifying and 10 consecutive matches in straight sets to capture the US Open championship and become the first qualifier—male or female—to win a Grand Slam singles title.
Raducanu's dynamic game, charming personality and competitive spirit has earned her a devoted global fanbase and sparked a life-changing perior. Raducanu has emerged as an endorsement queen: her Dior deal comes after she signed on as brand ambassador for Tiffany & Co.
In an interview with British Vogue, Raducanu said she's excited to wear Dior and believes Maria Grazia Chiuri's collections make statements.
“Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique,” Raducanu told Vogue. “The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice."
The first British woman to win a Grand Slam singles title since Virginia Wade in 1977 showed that style wearing a Dior gown when she walked the red carpet at the London premiere for the new James Bond movie No Time to Die.
“It felt heavenly!” Raducanu told Vogue of the dress. “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.
"The detailed embroidery was exceptional and I was so honored to attend my first movie premiere in it."
Photo credit: Getty