Nicolas Préault has been appointed CEO of Tecnifibre. He will begin his tenure on January 15 2018.

More: Stringing for Tennis' Elite is Grueling, but Rewards Outpace Difficulties

Préault has 26 years of international experience in defining successful sales and marketing strategies,

Since 1996 he has specialized in the sports products industry by integrating the Rossignol Skis group as Sales and Marketing Director for France and Belgium. He was appointed International Sales Manager and Vice Chairman of Dynastar USA in 1998, and joined the Arena Group in 2003 as General Manager of Arena France and Arena France Retail and Member of the Executive Committee of Arena Group where he successfully led the development of a commercial strategy, innovative products, sports sponsorship and targeted communication.

"Nicolas Préault's new assignments within the Lacoste Group will be one of the key drivers in accelerating the international development of Tecnifibre", said Thierry Guibert, President of the Lacoste Group. "His recognized expertise in technical sports industry will bring the tennis equipment into a new era".