Lacoste has signed rising Russian star Daniil Medvedev to a new apparel deal. Medvedev announced the news on his Instagram feed on Monday.
Medvedev joins Romania’s Marius Copil as the second Tecnifibre player to switch to Lacoste apparel this season. Tecnifibre was purchased by Lacoste in 2019 and the brands have created a synergy that is unique in tennis.
To read more about Tecnifibre and Lacoste brand synergy read our interview with Tecnifibre CEO Nicolas Préault here.