By Chris Oddo | @TheFanChild | Thursday January 4, 2024
Grigor Dimitrov is a lean mean fighting machine, and if you don’t believe us, you can have a look at his latest promotional work for the luxury tennis apparel brand Lacoste. Dimitrov first donned the crocodile last year, joining the likes of Novak Djokovic and Daniil Medvedev as a spokesmodel for the famous French brand.
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After his win in Brisbane last night, where Dimitrov has more wins than another player, Dimitrov took to social media to share some pics of his latest campaign: #LacosteUnderwear.
32-year-old Dimitrov has been streamlined on the tennis court as well of late. He took out Carlos Alcaraz at Shanghai last year, en route to the semifinals, then finished runner-up at the Rolex Paris Masters.
Still searching for his first ATP title since 2017, the 14th-ranked Bulgarian will face Australia’s Rinky Hijikata for a spot in the semifinals at Brisbane. He owns a 20-7 lifetime at the event, and is the only remaining former champion at the event, having won the title in 2017.