Caroline Wozniacki Loses Underwear Deal Thanks to Ronaldo’s Success

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Caroline Wozniacki Loses Underwear Deal Thanks to Ronaldo’s Success

After launching her own underwear brand in 2012, and then helping to springboard JBS’s fruitful relationship with footballer Cristiano Ronaldo, Caroline Wozniacki has seen her deal terminated so that the company can focus its efforts on Ronaldo’s growing CR7 line of intimates.

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"We had hoped to grab a market, but the impact of CR7 has been far, far greater than we dared dream of. So it is best for the company to stop working with Caroline Wozniacki," JBS director Morten Alstrup told Scandanavian newspaper Ekstra Bladet in a widely circulated report.

Alstrup went on to credit Wozniacki for her time and her influence on Ronaldo’s decision to come to the company. "Caroline Wozniacki is one of the reasons that we have got hold of Cristiano Ronaldo,” he said. "He had seen how Caroline dared to be pictured in only her underwear that we had made for her, and he liked it."

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