Watch: Raonic On Fire Fight

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Milos Raonic delivers strong advice to his younger self: Keep the fire burning.

The Wimbledon finalist stars in a new ad campaign for New Balance, his clothing and apparel sponsor, that provides behind-the-scenes views of Raonic training and reveals his thoughts on channeling that competitive fuel.

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"The fire is your source of energy, your power, your character," Raonic says in the letter to his younger self. "But, don’t let it consume you. You use it. You share it."

The Canadian's message is catching fire with viewers: Less than 48 hours after it was posted on YouTube, Raonic's New Balance ad had racked up more than 360,000 views.

Fellow New Balance endorser Heather Watson shared a personal view of the grind off the pro circuit in this video she did for the brand in December.