Though Ana Ivanovic retired last year, she continues to make career moves.
The former world No. 1 has signed a pact with sports and entertainment agency, Octagon, to represent her in consultation with dh management.
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Octagon will manage Ivanovic’s tennis affairs on an exclusive basis.
The 2008 Roland Garros champion continues to endorse adidas and Yonex, among other sponsorship deals, and could play exhibitions in the future.
“We are excited to partner with dh management and to exclusively represent Ana in all of her post-career tennis activities,” said Alastair Garland, VP of Octagon Tennis. “Ana is a true champion of our sport and we look forward to using our expertise and extensive network to create and capitalize on commercial opportunities that align with her values.”
A winner of 14 WTA Tour singles titles, Ivanovic reached three Grand Slam finals in her career.
“We explored the marketplace and had discussions with the leading management groups. Through that process, it became clear to us that Octagon’s culture, reputation and experience would best fit with Ana’s goals,” said dh management President Dan Holzmann. “Partnering with a global leader in sports and entertainment management will expand Ana's opportunities and further grow her brand.”
The 29-year-old Serbian has appeared on the covers of FHM, Harper’s Bazar, Cosmopolitan, and Sports Illustrated among many others.
“As I enter the next phase of my career, I am very much looking forward to partnering with Octagon,” said Ivanovic. “Their global presence and long history in the sport make them a natural fit for me.”