By Tennis Now | @Tennis_Now | Thursday August 24, 2023
Wilson celebrates the 45th anniversary of its US Open partnership pumping up the party with creativity.
Wilson, which manufactures the Wilson US Open ball, announced exclusive product drops, athlete appearances, local givebacks and more to commemorate its US Open partnership.
“With so many notable relationships across the sports landscape, Wilson is truly the ball for all regardless of sport,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “One of Wilson’s most iconic official ball partnerships is with the US Open.
"We are so proud of our 45 years in Flushing Meadows and look forward to continuing this great tradition in 2023.”
During New York’s marquee tennis event, the leading racquet sports brand will offer a wide range of new products in-store, online and at its pop-up on the grounds at the US Open.
Wilson will offer its latest US Open collection of rackets and accessories, as well as “Noir,” a limited-edition drop inspired by the classic black and white Film Noir era – available in Blade V8, Pro Staff V14, Ultra V4 and Clash V2.
In apparel, Wilson’s latest sportswear drop will feature on-and-off the court looks for men and women, in colorways inspired by the best of NYC tennis – tennis ball yellow, classic navy and field green.
Wilson will also have an exclusive assortment of commemorative US Open graphic tees, and a limited-edition Billie Jean King tee, celebrating the 50th anniversary of the Battle of the Sexes and equal prize money.
Top styles from the latest sportswear drop include: Everyday Performance T-Shirt, Unmatched Tennis Dress, Tournament Short, Skirty Short, All Day Tennis Short, Ace Seamless Bra,Top Millenium Crewneck and Midtown Tennis Dress.
“It’s been an amazing experience working with the Wilson team to influence the designs of my gear from head-to-toe, for each match,” says Marta Kostyuk, who wears Wilson and plays with the Wilson Blade. “I can’t wait to take the court in New York, with my new, favorite ‘tennis ball’ yellow dress that is hard to miss!”
The brand’s vision to create a better world through sport will also be paramount during the US Open.
Wilson will take part in US Open Fan Week, gifting 10,000 junior rackets to local youth throughout the week and during Arthur Ashe Kids Day on Saturday, August 26th.
Wilson’s programming will also include an elevated experience for 50 under-served children, featuring a tennis clinic with Madison Keys and a variety of youth-focused activities around the USTA Billie Jean King National Tennis Center.
Fans can join in Wilson’s celebration by participating in its “Win with Wilson” social activation. Participants can Play and Hunt for opportunities to win tickets, products and more around NYC in the days leading up to the main draw. For more information and official rules, please visit Wilson.com.
Photo credit: Wilson