By Tennis Now | @Tennis_Now | Friday, August 25, 2023
Times Square hosts the ball drop each New Year's Eve.
Novak Djokovic brought waterdrop to the crossroads of the world.
Twenty-three time Grand Slam champion tuned up for the US Open playing tennis in Times Square.
Djokovic hit with Taylor Fritz, Danielle Collins and kids in a promotional exhiibition for waterdrop. All three players are waterdrop ambassadors.
"Becoming an athlete doesn’t just rely on talent and training, but also on the choices you make for your body," Djokovic said. "A healthy lifestyle includes proper hydration with no concessions on environmental impact. I believe that by working together, we can make a real difference and get rid of [plastic bottles].”
Waterdrop served sustainable hydration with an all day long tennis activation in NYC’s Times Square and a refreshing waterdrop “hydration station”, offering a variety of delicious Microdrink beverages.
Fans were encouraged to play a game on the court and given the opportunity to recycle their plastic bottles and make the sustainable swap for a free waterdrop water bottle.
In tandem with the brand’s activation in New York’s Times Square, waterdrop has recently earned the reputable titles of Official Hydration Partner and Gold Partner of the 2023 ATP Tour. The collaborations bring forth ingenious on-court hydration benches, specialized hydration products for players and staff, and active involvement with the ATP's medical team, highlighting waterdrop's dedication to holistic wellness.
Photo credit: waterdrop