Athletic Propulsion Labs to Open Saks Pop-Up Shop
SportsOneSource Media (April 11, 2011) -- Athletic Propulsion Labs, the upstart basketball shoe manufacturer, announced the debut of an Athletic Propulsion Labs Pop-Up shop exclusively at The Men’s Store at Saks Fifth Avenue Beverly Hills for the upcoming 2012 Angeleno Men of Style and Sports Spectacular event.
APL is also exclusively introducing the Limited Edition APL Concept 2 basketball shoe in Red/Energy Yellow to celebrate the Saks Fifth Avenue invitation-only Sports Spectacular and Angeleno Men of Style Event. The Concept 2 contains APL's compression spring-based Load 'N Launch technology, Banned By The NBA, and designed to instantly increase a player’s vertical leap. The new colorway features a bold red upper with black accents and a striking Energy Yellow outsole with black detailing, a white midsole and black flow vents along with laces in red and black. The Athletic Propulsion Labs Pop-up Shop will be up from April 11 through April 23rd as a featured element of the invitation-only Sports Spectacular Event on April 17th. The company also announced the new red/energy Concept 2 shoes will be available for sale on the company’s website at http://www.athleticpropulsionlabs.com starting April 11th.
"We are really honored that Saks Fifth Avenue would select Athletic Propulsion Labs as the high-performance footwear brand to be at the joint Angeleno Men of Style and Sports Spectacular Event. The APL brand has great appeal because of our breakthrough Load 'N Launch technology and aggressive, unique styling that differentiates APL products from other basketball shoes," said Ryan Goldston, Co-Founder of Athletic Propulsion Labs.
"The Athletic Propulsion Labs pop-up shop in the Beverly Hills Saks Fifth Avenue store will be the first one we have ever done and we are excited to introduce our brand in such a powerful manner within this flagship store for Saks. We will be featuring the Concept 1 and Concept 2 product lines of Athletic Propulsion Labs shoes in many of our distinct colorways," said Adam Goldston, Co-Founder of Athletic Propulsion Labs.