(January 11, 2013) -- New Balance and CAA Sports announced today the signing of Milos Raonic to a multi-year contract. New Balance will be Raonic’s exclusive tennis and training footwear and apparel provider. With the addition of Milos Raonic to the New Balance athlete roster the brand looks to expand its global tennis footwear business and launch a directional apparel line inspired by Milos and the brand's rich history.
On January 3, 2013 Milos debuted his New Balance footwear and apparel at the Brisbane International. New Balance will work with Milos to launch a new tennis-focused collection of footwear and apparel in August 2013 just before the US Open.
"I am very excited to partner with New Balance Tennis,” said Raonic. “They have given me a great opportunity to have input in the design process and their dedication to making great tennis shoes gives me the confidence to excel on the court. They are a strong family-owned company that I am honored to represent."
“Milos is a talented, young athlete and a fine young man who consistently shows confidence, passion and a drive to improve both on and off the court,” says Bruce Schilling, General Manager of Tennis at New Balance. “New Balance is one of the fastest growing athletic brands in the world and we are proud to have Milos, a rising star in the tennis world, join our family and help New Balance to continue to deliver innovative high-performance products.”
As a global brand ambassador and face of New Balance Tennis, Raonic will appear in New Balance’s marketing and communications campaigns including print, online and in-store advertisements. New Balance shares Milos’ desire to give back to the community and will support The Milos Raonic Foundation, a charitable organization launched by Milos in November 2012 to benefit disadvantaged children.
Raonic is represented by CAA Sports, a division of Creative Artists Agency (CAA).