(December 26, 2012) -- Prince Global Sports announced today that Miguel Rosa has joined the Prince brand as Business Development Manager Latin America. Rosa, a native of Brazil, joins Prince with a wealth of experience in the sports industry. Rosa spent the last seven years at IMG Bollettieri Tennis Academy in Bradenton, Florida, where he was instrumental in managing and growing the Bollettieri Tennis Program.
"I am excited to start a new challenge with Prince Global Sports and look forward to spending a lot of time in the market with our customers and partners across Latin America," said Rosa. "I have always admired the long-term authenticity that Prince brings to the tennis business and I am honored to have been given the opportunity to deliver success and market leadership in Latin America."
In 2013, Prince will be redoubling its focus on the Latin America market – a core tennis environment which has produced several top 10 players over recent years. Within his new role, Rosa will be tasked to identify the optimum business model for Prince across the Latin America region where he will work closely with Prince partners as well as with local tennis and squash federations within each individual market.
Rosa joins the current Prince Latin America team of Cynthia Mujica (Business Services), Maxi Salvi (Player Development Manager), Daniel Arahao, and John Jaramillo (Promotional Representatives) and will report to Mike Ballardie, Executive Vice President Brands. "Latin America represents a significant growth opportunity for Prince across both its Tennis and Squash sub-brands," remarked Ballardie.
In Miguel we have appointed a talented business leader whom through his knowledge and understanding of both the Latin American culture and racquet sports environment, will work with our business partners in the region to deliver sales and market share growth that will define our success."