We were so intrigued by this card sale put on by the folks at the Western & Southern Open so we're checking in about how they did.
Fans purchased $40,750 worth of tournament "Court Cards" from 12:01am to 11:59pm on November 26, 2012.
The one-day promotion offered tournament Court Cards at a 10% discount. A Court Card is redeemable for tickets at the tournament box office, and food, beverage and merchandise at the Lindner Family Tennis Center during the event.
Some bits about the sale, as released by the Cincy organizers:
- An order was placed an average of every 8.5 minutes
- 320 total Court Cards were purchased
- The most popular denomination of gift card ordered was $100
- An average of $1,698 of card value was ordered every hour
- Cards were ordered from 19 different states
The event will have another sale; beginning on December 12, 2012 (12/12/12), the event will offer exclusively through Ticketmaster a limited pre-release of tickets for the 2013 event. The sale runs for 12 days and fans can select their exact seats and print the tickets at home for last-minute holiday gifts.