August Chris Oddo 08/26/2017

Full Bloom in Effect at 2018 BNP Paribas Open

The BNP Paribas Open is blossoming—again. The crown jewel of the ATP Masters 1000 and WTA Premier Mandatory series announced the unveiling of its new “Full Bloom” integrated marketing campaign, in promotion of next year’s event, which takes place from 5-18 March, 2018.USOpen: Andy Murray Withdraws Due to Lingering Hip Injury “‘Full Bloom’ was designed to convey all the aspects of the BNP Paribas Open that draw hundreds of thousands of fans to the tournament each year,” said Philippe Dore, Chief Marketing Officer for the Tournament. “We believe that the surrounding views, garden venue, and the athletes have a natural thread – they leave fans in awe. With our agency partners, we were able to design a campaign that showcases why our location and tournament are often referenced as Tennis Paradise.”“We’re especially excited to be working on this campaign, because the BNP Paribas Open is right in our backyard,” said Peter Sayn-Wittgenstein, Executive Creative Director for San Diego-based agency Mirum, who developed the campaign. “Our goal with the creative was to naturally blend the colors that burst to life in the desert with the tennis stars. This striking visual approach will enable us to amplify the campaign message in very compelling ways, and highlights the unique aspects of the event and venue.”

Today, we're launching an integrated marketing campaign. It's called "Full Bloom". 🌸 Learn more: https://t.co/inADdGOs7t #BNPPO18 pic.twitter.com/jxatRnVfLi
— BNP Paribas Open (@BNPPARIBASOPEN) August 24, 2017

Tickets for the 2017-18 BNP Paribas Open are on sale nowMore about the BNP Paribas Open:The BNP Paribas Open offers more than $10 million in prize money with each of the Champions earning over $1 million. It is the only professional tournament in the world that provides Hawkeye, the official line-challenge system for players, on all match courts for both main and qualifying rounds.In 2016, more than 438,000 people attended the event and over 350 media from all over the world covered the BNP Paribas Open.
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Chris Oddo

Chris Oddo is a freelance sportswriter, podcaster, blogger and social media marker who is a lead contributor to Tennisnow.com. He also writes for USOpen.org, Rolandgarros.com, BNPParibasOpen.com, TennisTV.com, WTAtennis.com and the official US Open program.