ATP, Lacoste Expand, Extend Partnership

The crocodile will make a much bigger footprint on the ATP Tour.The ATP and Lacoste have announced a multi-year extension of their partnership.Medvedev: No FlashbacksThe agreement will see Lacoste transition into an official supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale.Financial terms of the deal were not disclosed.The new agreement will see Lacoste become the official outfitter and official Footwear of the ATP Tour, granting the crocodile brand marketing rights and exposure on ATP Tour digital platforms.In addition, Lacoste will continue to clothe ATP staff throughout the season.“We are proud to be extending the ATP’s long-term relationship with Lacoste, now in its 19th year,” said Massimo Calvelli, ATP CEO. “As one of the world’s leading fashion brands, whose heritage is rooted in tennis, Lacoste has huge crossover appeal and is a perfect fit for the ATP and our vision for the sport."We are excited at the opportunity to continue our storytelling together.”Photo credit: ATP Tour]]>