● LIVE Follow every match — live scores & reports on Tennis Now
Tennis Express
Gear Up for Grass SeasonRacquets · Shoes · Apparel · Strings — shop the pros’ setups
Shop now →
August

Watch: Coco Name Tags in New Ad

<![CDATA[Coco Gauff is a New Balance name brand.]]>


Coco Gauff will make her US Open main-draw debut next week.The 15-year-old Florida phenom has already made a name for herself and is a New Balance name brand.Watch: 5 Hottest Players Headed Into US OpenNew Balance celebrates Gauff's maiden US Open with its new "Call Me Coco" ad that plays on the teenager's fresh energy, appeal and her name.Five months ago, Gauff rallied from 2-4 down in the decisive set to edge doubles partner Caty McNally, 3-6, 6-3, 6-4, in a Miami Open opener before a packed Court 5 crowd that was her first WTA main-draw win.Gauff took a wild card into Wimbledon qualifying and earned a spot in the main draw upsetting Venus Williams in her opener before bowing to eventual-champion Simona Halep in the fourth round. That performance prompted the USTA to grant Gauff a US Open main-draw wild card.Photo credit: Getty]]>

Chris Oddo. Chris Oddo is a freelance sportswriter, podcaster, blogger and social media marker who is a lead contributor to Tennisnow.com. He also writes for USOpen.org, Rolandgarros.com, BNPParibasOpen.com, TennisTV.com, WTAtennis.com and the official US Open program.
① Stay in the loop

Get Tennis Now in your inbox

Daily match reports, interviews and Tennis Now TV — free, every morning.