(October 12, 2010) Venus Williams wants to put you through a heart-pumping workout and help you build strength in the process. Venus has signed on as North American brand ambassador for EA Sports Active 2, an innovative line of interactive fitness products that feature personalized, customizable workouts.

Williams will act as the franchise spokesperson and will join the EA Sports Active family along with David Beckham, who was recently named brand ambassador in Europe and Australia.

EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, while providing an intense cardio workout; it will combine a heart rate monitor and wireless motion tracking data to deliver a fitness experience that achieves authentic, measurable results. EA Sports Active 2 will be available on Kinect(TM) for Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R)3 and Wii(TM), in North America on November 16 as well as iPhone(R) and iPod touch(R) at a later date.

"What I love about EA Sports Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated," says Venus. "I'm excited to be working with EA Sports to show others that you can be active and reach your fitness goals while having fun at the same time."

EA Sports Active 2 will ship with the Total Body Tracking system that combines a heart rate monitor and motion tracking data to ensure a workout with accurate tracking and measurable results. Using heart rate data that is displayed on-screen throughout the workout, users will be able to capture the intensity of their workout, allowing them to optimize their performance and reach their fitness goals quicker.

EA Sports Active 2 retails for $99.95. For more information please visit www.easportsactive.com.