By Tennis Now | Friday, January 4, 2019
"I’m very excited to be joining the ellesse team ahead of what I hope is a big year for me," Johanna Konta said.
Photo credit: Chris Hyde/Getty Images
Johanna Konta opens the new year with a sharp new style.
Famed Italian sports apparel brand ellesse announced the signing of British No. 1 and 2017 Wimbledon semifinalist Johanna Konta today.
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The former world No. 4 obtained her career high after a historic, record-breaking run at the All England Club in 2017, with her quarterfinal match being the most viewed women's Wimbledon match in UK history.
As a two-time double Grand Slam semifinalist (Wimbledon 2017 and Australian Open 2016) and a three-time WTA Tour title winner, Konta is a fashionable force in the women's game.
"I’m very excited to be joining the ellesse team ahead of what I hope is a big year for me," Konta said. "Ellesse and tennis go hand-in-hand and their experience will allow me to go out and play with style. I’m really looking forward to getting back out on the court and showcasing their unique style to the world."
The 27-year-old Konta, who debuted her new ellesse apparel at the Brisbane International where she toppled 2017 US Open champion Sloane Stephens, joins the likes of tennis legends Boris Becker, Chrissie Evert, Tommy Haas, Pat Cash and Guillermo Vilas, among others, who have achieved some of their career highlights while wearing ellesse.
The agreement sees the brand further invest in a sport with which it has a great affinity, with the aim of bringing style back to the court.
"For ellesse, sport has always been about a combination of flair and style and we’ve carried that sentiment with us at all times," ellesse brand director Simon Breckon said. "We believe that style always wins and want our athletes to be wearing sportswear and apparel which not only perform brilliantly, but also look good, so we’re excited to see Johanna wearing ellesse."
For more, please visit ellesse.