Rafael Nadal gets very revealing in his new underwear ad.

Rafa, who signed on as global brand ambassador for Tommy Hilfiger underwear in December, stars in the brand's new ad campaign, unveiled in New York City ahead of the US Open.

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In the video above, Rafa takes viewers into the locker room and almost all the way stripping down for the camera.

Nadal will also appear as larger than life in the campaign.



In addition to the video and print ads, Nadal will appear on billboard ads around the world.

"Because we’re so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes," Hilfiger said in a statement. "He’s not doctored up, that’s the real guy. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool."

Photo credit: Tommy Hilfiger