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BOSTON, March 5, 2014 – Global athletic leader New Balance today announced the creation of the inaugural New Balance High School Tennis Championship presented by the United States Tennis Association (USTA), an event that will offer young tennis athletes a new, elite level of competition on the national stage. The tournament will be held at the Beren Tennis Center at Harvard University in Boston, July 21-25, 2014.

“New Balance believes the high school tennis player will be a tennis player for life, and we are proud to recognize the commitment these athletes have to the game,” said Bruce Schilling, General Manager of Tennis for New Balance. “We are also excited to build relationships with the high school state athletic associations through this new and exciting event and work with them to develop ongoing programs and services for individual players and coaches.”

New Balance developed the event with the goal of supporting and recognizing all high school tennis players and coaches and the dedication they bring to the game. New Balance sought the USTA’s support for this event because of the strong alignment of both organizations’ goals to promote and develop the sport of tennis, as well as the USTA’s extensive experience managing tennis events.

Boys’ and girls’ singles events will unfold in a 64-player compass draw format, giving players the opportunity to play many matches, and giving spectators the chance to witness exciting, level-based competition. Winners of the New Balance High School Tennis Championship will be awarded wildcard spots in an International Tennis Federation (ITF) junior event held in the U.S. prior to the 2014 US Open Junior Championships.

To foster participation among high school players and the event, New Balance is collaborating with the High School State Associations to conduct outreach and work with athletic directors, coaches, and players to acknowledge the importance of the high school game. Other event supporters include Harvard, SJX, and Home Team Sports.

Throughout the United States, more than 355,000 boys and girls participate in high school tennis. At the collegiate level, approximately 20,000 varsity positions are available for top athletes, with intramural and club-level programs providing an additional 40,000 participants the opportunity to maintain their social and competitive connection to the sport throughout college.

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