February News Tennis Now TV Boss, Taylor Fritz Chris Oddo 02/18/2026

Tennis Now TV: Boss Goes Upside Down with Taylor Fritz

In this week’s news, by embracing a funny accident, BOSS has transformed a potential embarrassment into a viral campaign that celebrates the humanity of their star athlete.

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Chris Oddo

Chris Oddo is a freelance sportswriter, podcaster, blogger and social media marker who is a lead contributor to Tennisnow.com. He also writes for USOpen.org, Rolandgarros.com, BNPParibasOpen.com, TennisTV.com, WTAtennis.com and the official US Open program.