Stan Wawrinka is backing up his US Open championship with a new title: Underwear icon.
The three-time Grand Slam champion has signed on as the endorsement face of premium Italian men’s bodywear brand D.Hedral.
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A print campaign starring Wawrinka sporting the brand's new sports-classic ACE collection will launch on October 15th.
"I'm very excited about this partnership. D.Hedral is an exciting, fresh and dynamic brand which I'm eager to creatively start working with," Wawrinka said in a statement. "I'm looking forward to doing something different with a sponsor that is so innovative as D.Hedral are."
Wawrinka already looks ripped and ready to go for the campaign photo shoot.
Wawrinka dethroned defending champion Novak Djokovic, 6-7 (1), 6-4, 7-5, 6-3, to capture his first US Open title on Sunday night. The victory extended the third-seeded Swiss' finals winning streak to 11 matches.
Photo credit: D.Hedral