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ATP World No.12 David Goffin has inked a new deal with luxury eyewear maker Maui Jim. Goffin will be a brand ambassador, and it’s nice to see the Belgian, who has quietly emerged as one of the most talented, consistent players in the men’s game, rewarded for his hard work on the court.

Goffin, a tireless worker with a gorgeous backhand is only 25 and he seems to be getting better with age. And that moptop of his goes pretty well with the shades.

Goffin, currently the top seed at this week’s European Open in Antwerp, Belgium, has gone 45-21 on the season. He reached back-to-back Masters 1000 semis at Indian Wells and Miami this spring and more recently was a runner-up at the Rakuten Japan Open in Tokyo. Goffin also reached his first career Grand Slam quarterfinal at Roland Garros this year.

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