Roger Federer has been named the top athlete brand in the “Forbes Fab 40: the world’s most valuable sports brands.”
More: Federer Prepping for Extra Long Last Hurrah
The Swiss superstar has a brand value of $37 million a year, according to Forbes.
Athlete brand values are the amount by which endorsement income exceeds the average endorsement income earned by the top 10 earning athletes in the same sport during the past year.
Federer’s brand value is greater than NBA basketball player LeBron James ($34 million), golfer Phil Mickelson ($28 million), sprinter Usain Bolt ($25 million), golfer Tiger Woods ($23 million) and footballer Cristiano Ronaldo ($19 million).
No other tennis player made the Top 10.
Federer was recently named the world's No. 4 highest paid athlete with $67.8 million in combined endorsements and prize money. Federer’s biggest commercial partners include Nike, Wilson, Rolex, Mercedes-Benz, Credit Suisse and Moët & Chandon.
The 35-year-old Swiss has been out of action since Wimbledon, and is slated to return to the ATP World Tour at the start of the 2017 season.