Wilson touts ultimate performance unveiling its Ultra.
The brand introduced its all-new Ultra v3 racquet this week. Wilson calls the redesigned Ultra its "most versatile racquet." The Ultra is designed for singles and doubles players who seek a stick that does the work for them, exuding easy power from all areas of the court.
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“The Ultra racquet is about easy, effortless power no matter where you are on the court,” said Hans-Martin Reh, General Manager, Wilson Racquet Sports. “In designing this racquet, we wanted to answer the question of what exactly does this player want in their racquet?
"After working with hundreds of players, we were able to create a racquet that delivers power and stability, which were the two key benefits players said they needed, regardless of age or if they played singles or doubles tennis.”
Wilson says the racquet is best-suited for three player types that depend on Ultra’s power for their game: classic players with a flatter, more-horizontal swing, younger singles players, and doubles players who look to power their shots through the court.
The Ultra v3 is redesigned to feature:
• An innovative Sweet Spot Channel on the inside of the frame allows the cross strings to extend further across the racquet and increase string length for greater power.
• The frame’s Integrated Perimeter Weighting System increases its material volume at the three and nine o’clock positions to improves the racquet’s stability while increasing the sweet spot and power potential.
• Power Profile frame geometries - along the throat and inside of the hoop of the racquet - also contribute to its stability and power-friendly frame.
The new Ultra v3 features splashes of silver at the three and nine o’clock positions, which are complemented by Ultra’s signature bright blue paint at the top of the hoop.
The finish of the Ultra v3 is different than previous models as it features a shiny gloss finish, which in blind playtests was selected by players as they felt the gloss finish instilled a feeling of power.
Gael Monfils, Kei Nishikori, Borna Coric Madison Keys will endorse the Ultra v3 at the start of 2020 clay-court season.
The Ultra v3 line consists of five models: Ultra 100, Ultra 100L, Ultra 100UL, Ultra 108, and Ultra Pro.
Each model reflects differences in athlete age, size, and ability. And its head sizes, weights, technologies, and string patterns variances allow players to select a model that is right for them based on their individual needs and style of play.
The Ultra 100L and Ultra 100UL are two maneuverable, lightweight options ideal for juniors and smaller adults.
Three Ultra v3 models will be available globally, including the Ultra v3 100 ($199), Ultra v3 100L ($189) and Ultra v3 Pro ($249). The Ultra v3 100UL ($179) and 108 ($189) will be available in the United States, Europe and Asia-Pacific
Photo credit: Wilson