Jack Sock launches the spring American hard-court season armed with a new endorsement accomplice.
The Olympic gold medalist in mixed doubles signed a mult-year endorsement pact with BodyArmor, a new premium sports drink.
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Financial terms of the deal were not disclosed.
“Tennis is a sport of endurance – and proper nutrition and hydration is something I take very seriously,” said Sock. “I like to mix it up with my training and push my body in different ways – so staying hydrated is key. BodyArmor keeps me hydrated better than anything else out there – and it tastes great. I am really excited to join the BodyArmor team and spread the word that there is a better sports drink out there.”
had to do it 😎
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As part of the multi-year partnership, Sock will appear in national in-store and external advertising campaigns, be featured in digital and social media activations, appear at local events and help to generate awareness for the brand throughout the country.
Sock joins Houston Rockets star James Harden, Angels outfielder Mike Trout, golfer Dustin Johnson and Colts quarterback Andrew Luck endorsing BodyArmor.
Photo credit: BodyArmor.