Roger Federer's historic eighth Wimbledon crown gave ESPN a slight ratings bump.
The third-seeded Swiss sweep of Marin Cilic scored an overnight rating of 1.9 for broadcaster ESPN, according to Nielsen.
Watch: Federer Crushes Cilic For Eighth Wimbledon Crown
That's a slight increase over the 1.8 overnight rating generated by Andy Murray's straight-sets sweep of Milos Raonic in the 2016 final.
The total live audience for ESPN’s coverage of the men's final was up six percent from last year (from 2,224,700 to 2,362,400 viewers).
The TV portion of the audience was also up six perent, from 2,194,000 to 2,316,000, both years earned a 1.5 rating, according to Nielsen. Streaming had the highest increase of 51 percent, from 30,700 in 2016 to 46,400 yesterday.
Federer's global popularity suggests ratings would have spiked more dramatically, however his 6-1, 6-3, 6-4 conquest of Marin Cilic, the most lopsided Wimbledon final of Federer's career, was over before some west coast viewers woke up.
ESPN's six-hour telecast on championship Sunday, also included Hall of Famer Martina Hingis and Jamie Murray partnering to win the Wimbledon Mixed Doubles championship.
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