By Chris Oddo | @TheFanChild | Wednesday March 1, 2023

The WTA and Morgan Stanley today announced a new multi-year global partnership, with a shared vision for fostering inclusivity and expanding access to the game of tennis, the organizations are motivated to collectively raise the platform of women in sports through this partnership.



According to the WTA, Morgan Stanley will be the exclusive presenting partner of the WTA’s Come Play initiative, which aims to positively impact communities and encourages girls of all ages through the sport. As part of this global community tennis program, WTA players, alumni and coaches will participate in tennis clinics and activities to help build the next generation of leaders. The partnership will also include financial literacy and planning resources for players along with a content series, branding at select WTA events and more.

This program builds upon Morgan Stanley’s already fostered brand ambassador relationship with 20-year-old US Open runner-up Leylah Fernandez. Recently, the Canadian was the face of the Morgan Stanley’s "See It To Be It" ad.

"Supporting the next generation and giving everyone a shot at success are commitments we share with both Leylah and the WTA," said Alice Milligan, Chief Marketing Officer at Morgan Stanley. "This new partnership represents our continued efforts to help provide girls in the sport of tennis with the vital tools they need today to be our stars of tomorrow."