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(January 10, 2013) -- Active lifestyle apparel brand EleVen By Venus Williams announced that Johanna Konta  #153) and Jarmila Gajdosova (#167) will be the first official brand ambassadors to wear the line in a major tournament. Johanna and Jarmila will both be wearing styles from the Spring 2013 collection at the upcoming Australian Open Tournament starting January 14, 2013.

The line had previously been worn by Varvara Lepchenk  in the tournaments leading up to the 2012 U.S. Open.

In the qualifying singles at the Australian Open, Johanna Konta will wear the Break Point Dress in white, cream, and aqua. Competing in the main draw, Jarmila Gajdosova will wear the Oh and Oh Love Tank and Flutter skirt in peach and white. Additionally, Venus Williams will be wearing the Cross Court Floral dress described as a floral watercolor design in aqua, peach, cream, and white with thin black contrast binding at the bust, waistline, and sleeves giving it special detailing.

Johanna Konta, 21, the up and coming player who was recently nominated to Great Britain’s Fed Cup, is very excited to support the brand. “As an athlete I have always been interested in my performance and style on court;” says Konta adding, “ I love how EleVen by Venus Williams marries performance and style the brand makes me look good and I feel great wearing it.”

Jarmila Gajdosova, 25, who holds the 2011 WTA Hobart Championship title, with a career high ranking at #25, is just as honored to support the brand. "Venus' passion for artistic expression and athletic performance is evident in her line EleVen by Venus Williams,” says Gajdosova. “If you want to be daring and wear a print, mix or match, or just go classic, you should have that freedom of fashion in whatever you do.“

As a true active lifestyle brand, making fashion and sports history with unique looks on the court, EleVen by Venus Williams is pleased to welcome both Konta and Gajdosova into the family. “I’m very excited to have Johanna and Jarmila as brand ambassadors,” says Venus Williams, tennis great and brand founder. “They are not just great tennis players but they are both great people, who appreciate style and performance, making them the perfect match for EleVen By Venus Williams.”

The Spring 2013 collection of EleVen By Venus Williams launches January 16, 2013 and will be added to the current collection available at local retailers, tennis shops, and online at

Posted: 1/10/2013 3:32:07 PM