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A fall ad campaign by Prince -- featuring their "Who's Next" slogan -- has a sleeker, more mellow feel than what we've come to know about the brand. (Remember the "'O' Face"?).

This one's not overtly about buying sticks or shoes -- no pros make cameos, even -- instead focusing on the future of the sport. It says that "to thrive, you must innovate, develop the next groundbreaking technology,  focus on training the next generation of champions, and dare to ask: Who's next?"

Seems geared towards coaches, retailers, parents, etc. I guess the folks who currently control the pursestrings of the next generation? We reached out to Prince and we're told that there's more info to reveal when the calendar turns 2013. We can't wait to hear all about it.

View: Who's Next? - Prince TV ad

(Photo Credit: screengrab via Prince YouTube)

Posted: 12/8/2012 3:16:14 PM